What Is SERP?

Users obtain results to their queries submitted to the search engine portals in orderly listed pages called the Search Engine Results Pages (SERP). The search results generally include organic links, sponsored links, featured snippets, optimized images, knowledge graphs, etc.

The world wide web is extensively used in all spheres of life by e-commerce people, government organizations, educational institutions, hospital managements, multinational companies, the entertainment industry and many more. Where the complete information regarding them is digitized and made available on the internet.

To be precise, anything you need on the web is just one click away. There is a constant tiff among companies to rank higher in SERP. So, to build better and reach the top, it is not adequate to input well authorized qualitative content into your websites. You have to compare with the competitors to track their ability to reach and achieve the public domain through the SERP tracking tool, the best way to take your online business to the pinnacle of success in the field of SEO and digital marketing.

What Are The Best Features Of A SERP Tracking Tool

The SERP tracking tools available out there may look similar. Still, there are certain differences, starting from providing SERP tracking software alone to all in all SEO tracking tools that include versatile features. The decision to buy a tracking tool must be taken, considering the elements and the pricing options suitable to your area of business. You can get a high inflow of traffic if your website ranks better in the SERP. The fundamental features a SERP tracker must possess are,

  • Rank tracking updates
  • Device-based tracking
  • Competitor analysis
  • Email alerts and updates
  • Custom report
  • Location-based results

Key Requirements To Choose A SERP Tracking Tool

You may get confused to choose the best SERP tracker from the multiple options available in the market, but there are few basic standard requirements to be looked for prominently.

  • The primary requirement is the number of keywords a SERP tool will let you track, as it is the first thing for which you choose a tracker.
  • The reliability and accuracy of the tool in calculating the results is the second thing you should consider.
  • You must also check whether the tool gives timely updates and reports for your convenience.
  • After the android revolution, most of the search is made through mobile phones. So, a mobile rank tracking index is necessary for a SERP tracking tool.
  • The pricing range and the plans a tool offers is, of course, a crucial thing to take notice of.

7 Best SERP Tracking Tools To Consider In 2021

There may be umpteen SERP tracking tools that boast versatile features, but not all of them can maintain the standards. We made vivid and valid research on SERP trackers that are reliable, compatible, and close to the expectations of digital marketers and SEO specialists.

  1. Ahrefs
  2. SEMrush
  3. AccuRanker
  4. Pro Rank Tracker
  5. Advanced Web Ranking
  7. SE Ranking

1. Ahrefs


Ahrefs is a fantastic tracking tool that comes with a complete package that promotes your online presence organically. It has a vast database of 10.3 billion keywords, 10 search engines in 171 countries. With this brand rank tracker, you can derive data on 13 SERP features (e.g. Featured snippets, shopping results, image pack, thumbnails, etc.).

The tool’s best thing is that it has remarkable keyword research with accurate search volumes and backlink tracking features. Ahrefs helps you to analyze your performance by striking comparison between your site and ten other business contemporaries.

It has an accurate rank tracking tool that helps to monitor your rankings overtime on PC and mobile across 170 countries. Another useful feature is it has a content explorer, which gives you a better conception of ideas for content marketing.

It sends updates and reports on ranking progress, search engines, and SERP features. Ahrefs lets you find exactly the reason that holds your website from organizing a major SEO issue through an amazing feature called site audit. It allows users to track famous search engines like Google, YouTube, Amazon, Yandex, Yahoo, Baidu, etc.

Key Features:

  • Keyword research
  • Backlink research
  • Content research
  • Web monitoring
  • Competitive analysis


  • Unfortunately, Ahrefs doesn’t give daily updates but once in 7 days.
  • It isn’t very easy for beginners.
  • Keywords are randomly updated.
  • 7$ for a 7-day trial might be a bit expensive for a few.

Pricing And Plans:

Ahrefs offers 4 basic plans.


  • 99$ for 500 keywords.
  • Additional users: 1 user + $30 per seat
  • Data retention: 3 months
  • Update frequency: every 7 days.


  • $179 for 1500 keywords
  • Additional users: 1 user+ $30 per seat
  • Data retention: 3 months
  • Update frequency: every 5 days


  • 399$ for 5000 keywords
  • Additional users: 3 users + $30 per seat
  • Data retention: 6 months
  • Update frequency: every 3 days


  • 999$ for 10,000 keywords.
  • Additional users: 5 users + $30 per seat
  • Data retention: 12 months
  • Update frequency: every 3 days

Suitable For: Content marketers, SEO specialists who like to improve their rankings.

2. SEMrush


SEMrush provides its services for more than 10 years. It is a well-organized and experienced SERP tracker with all toolsets. It has the world’s largest database of 20 billion keywords for 130 countries. It has millions of users worldwide and is a single platform that offers many features like SEO site auditing, content marketing, competitor research, social media marketing, online advertising, etc.

SEMrush offers 40+ tools and reports, a complete setup for digital marketing challenges. It helps you optimize your keywords by analyzing the list of your competitors’ organic keyword rankings and pages. Position tracking keeps you updated daily about the changes that occur in SEO rankings based on accurate data.

SEMrush provides three technical SEO tools, such as

  • Site audit, which checks your site health in minutes and gives you successful solutions.
  • On-Page SEO Checker presents a comprehensive list of ideas to improve ranking, tips on good content writing, link building and SERP features.
  • Log File Analyzer, which helps you deal with maritime issues.

SEMrush helps to streamline your social media marketing and provides you with opportunities to develop your backlink profile. It lets you monitor search engines like Google, Baidu, and Bing.

Key Features:

  • Competitive analysis and online advertising
  • Comparing multi geographic locations
  • Tracks keywords, domains with tags and competitors
  • Content research and backlink analysis
  • Device tracking
  • Feasible pdf reporting


It is not suitable for users who require only a SERP tracker as you need to purchase a complete SEMrush suite which is expensive for a single tool. Additional payment for additional features like Google data studio integration, white-label, etc. It isn’t very easy to use.

Pricing Range And Plans:

SEMrush offers 3 distinctive plans


  • $119.95/month for 500 keywords
  • Additional users: +45$/month
  • Projects: 5
  • Update frequency: Daily


  • $229.95/month for 1500 keywords
  • Additional users: +80$/month
  • Projects: 15
  • Update frequency: Daily


  • $449.95/month for 5000 keywords
  • Additional users: +100$/month
  • Projects: 40
  • Update frequency: Daily

Suitable For: Best choice for bloggers, SEO experts, digital marketers.

3. AccuRanker


AccuRanker, as it claims, is the world’s fastest keyword rank tracker and things like data updates, keyword updates are done at lightning speed. It is from Denmark that provides 50+ features with utmost data accuracy and the best user interface. It gives outstanding customer service with quick responses through chats.

AccuRanker allows you to add and easily manage unlimited domains. It lets you organize vast keyword data with their tag cloud and landing pages and helps you calculate the effect of your SEO strategies.

AccuRanker lets you add unlimited users like your clients and team members under one account. The historical data helps you to keep track of the competitors and changes in the keyword rankings. It gives an accurate overview of your position in the marketplace.

AccuRanker helps you track SERP listings with many locations and countries and allows you to track keyword rankings on PC and mobiles. It gives you daily updates and reports with in-depth data analysis that filters your data to provide you with a clear data view.

AccuRanker has third party integrations with Google Analytics, Google Search console, CVS importer, Adobe Analytics, Google data studio to track everything in one place from the device of your choice. It supports Google, Baidu, Yandex, Bing, YouTube.

Key Features:

  • In-depth analysis to make data-driven decisions
  • Refresh keyword rankings manually
  • Advanced share of voice
  • Historic Data
  • Competitor analysis
  • Unlimited domains and unlimited users
  • Automatic and custom reporting


  • A minimum of 1000 words of $109/month is relatively expensive. There are no plans with a lesser number of keywords.
  • Allows tracking only 10 competitors.
  • Not an ultimate choice to serve all SEO needs.

Pricing Range And Plans

AccuRanker allows access to all the features with all plans. It provides an extra 10% discount on yearly plans.

  • $109/month for 1000 keywords.
  • $159/month for 1500 keywords.
  • $209/month for 2000 keywords.
  • $429/month for 5000 keywords.

Suitable for: Startups, SEO professionals, Agencies, Brands to surpass the competitors.

4. Pro Rank Tracker


Pro Rank Tracker is one among the SERP trackers with 5 years of good history and regular upgradation. The Israeli tracker comes at an affordable price and is trusted by over 60,000 SEOs worldwide. It is the best choice for website owners and small-scale businesses.

The Pro Rank Tracker or the PRT has the most accurate algorithm of any rank tracking tool and gives you daily updates and updates on-demand with a comprehensive reporting centre. With the help of its cloud service, it can access the web-based from anywhere.

PRT has a professional interface and supports multilingual reporting in many languages such as English, Spanish, German, Italian and Dutch. It provides local rank tracking and mobile tracking. The tracker tool promises an advanced competitor analysis and full SERPs competition tool. It provides graphs on effective historical rankings.

PRT gives you current rank tracking with 100% accuracy. It is a one-stop solution to analyze SEO ranking easily. The tacker tool is a boon for SEO based businesses as it offers a comprehensive analysis and research tools. It is a top keyword search volume data and gives you suggestions on keyword ideas. PRT offers API access to all business plans. International rank tracking is supported on all popular search engines like Google, Yahoo, Bing, Yandex, Amazon.

Key Features:

  • Multi-user management with flexible permissions
  • Mobile app to check rankings on the fly
  • Full SERPs (top 100)
  • Rank tracking analysis and research
  • Local and mobile tracking
  • Extreme support


  • No access to Google SERPs like featured snippets.
  • The addition of keywords is a bit messy.
  • The mobile app tracker is not that responsive.
  • Manual rank updates are not available for the basic plan.

Pricing Range And Plans:

PRT offers a free trial to track 20 terms for 30 days with many premium features enabled. You can get 20% off on an annual subscription. All the plans mentioned below provide daily updates, unlimited URLs, full SERPs.

  • Basic: $25/month for 200 keywords.
  • Starter: $49/month for 500 keywords.
  • Standard: $89/month for 1000 keywords.
  • Advanced: $129/month for 2000 keywords.
  • Business: $180/month for 3000 keywords.

Suitable For: Bloggers, ecommerce sites, website owners, affiliate marketers, global enterprisers.

5. Advanced Web Ranking


Advanced Web Ranking is an accurate, reliable tracking tool with new keyword ranking data. AWR is a white label rank tracking tool that is accessible on any device. It has customized search engine locations where you can track rankings. It allows tracking all SERP features and visualizing your ranking in all SERP features like featured snippets, images, videos, tweets, local rankings, etc.

AWR claims to be the world’s longest-standing rank tracker in more than 170 countries with elaborate features. You can visualize your SEO progress to your clients through reports on performance tracking and diagnosis. The KPIs such as visibility, click share market share helps you estimate your organic presence accurately.

You can assess the performance of your website on various search engines based on visibility metrics like landing pages. AWR gives you the track of your competitor visibility in SERP, effective keywords that help you rank high. It helps to configure your SEO reports in the form of graphs, charts and enables you to deliver periodic SEO reports to your clients in no time. Emails and alerts are sent to you regularly.

AWR gives you a complete competitor analysis of your rivals’ organic strategy, competitor keyword research, insights from SERPs, outline their strategy and surpass them. It supports many search engines, including Google, YouTube, Baidu, Yandex, and Amazon and DuckDuckGo.

Key Features:

  • Local and mobile rankings
  • Customized search engine data
  • Intelligible layouts and keyword search volumes
  • Google data integration with analytics and search console
  • Data segmentation
  • Daily updates and reports
  • All SERP features
  • Competitor analysis


  • AWR doesn’t have a link building strategy.
  • When a greater number of keywords are submitted, it takes a lot of time to update.
  • The starter plan does not give the features historical data, competitor analysis.

Pricing Range And Plans:

Advanced Web Ranking offers a fully featured free 30-day trial and a 10% offer on yearly plans. It gives 4 plans.

  • Starter: $49/month for 2000 keywords
  • Pro: $99/month for 7000 keywords
  • Agency: $199/month for 14,500 keywords
  • Enterprise: $499/month for 35,500 keywords

Suitable For: Apt for agencies with big projects, large SEO enterprises.



SERPSTAT is an all-rounder tracking tool and a growth hacking tool for content marketing, SEO platform for professionals, domain and keyword analysis, site audit, backlink analysis, competitor analysis, etc.

It is a Ukraine based tracker with 1,00,000 users. SERPSTAT provides complete SERP features with advanced analytics. The graphical representations are vivid and crystal clear to understand and evaluate the data. It gives SERP historical data and shows the fluctuations in the market. It researches the inclination of your target audience and devises content accordingly to attract more traffic.

SERPSTAT provides full backlink data analysis over 2 years and keeps track of your competitors backlink strategies. It gives in-depth URL analysis on keywords research. It finds out your potential competitors and monitors their progress. It derives the keyword volumes of your competitor to rank better in SERP.

Key Features:

  • Search Analysis
  • Advertising Analysis
  • Content Marketing and PPC
  • Competitor Research
  • Rank Tracking
  • Site audit
  • Backlink Analysis
  • Attractive infographics


  • SERPSTAT is expensive.
  • Keyword Research Must Be Optimized.

Pricing Range And Plans:

SERPSTAT provides 4 plans with 20% off on annual subscription plans.

  • Lite: $69/month for 500 keywords.
  • Standard: $149/month for 1000 keywords.
  • Advanced: $299/month for 1,500 keywords.
  • Enterprise: $499/month for 2.000 keywords.

Suitable For: Ecommerce owners and website owners who need an all-in-one SEO tool.

7. SE Ranking


SE Ranking is another all-in-one SEO analysis and marketing tool from Ukraine with 3,00,000 customers. You can use a giant list of tools for SERP tracking, site auditing, and competitive research. It provides a flexible rank tracking avenue on all major search engines in different languages and countries.

SE Ranking analyses and gives results for both mobiles and desktops. SE Ranking gives you insights over competitor rankings and their target keywords and monitors competitor sites that help correct the drawbacks of your SERP ranking. It provides a comparison of 5 competitors.

SE Ranking provides daily updates and email reports, and they can be received either manually or automatically. It is a perfect platform form that has every tool needed for SEO and marketing. It comes up with useful features like site audit and backlink analysis. The pricing is affordable and has a nice layout.

SE Ranking also gives keyword suggestion tools, a keyword rank tracker and an on-page checker. It supports all major search engines like Google, YouTube, Bing and Yahoo.

Key Features:

  • Keyword Rank Tracker and Keyword Grouper
  • Backlink Checker
  • Website Audit
  • Marketing Plan
  • SEO Reporting
  • White Label and API
  • Competitive Research
  • Social Media Management
  • Page Changes Monitoring


  • Presence of minor bugs in the system which are not immediately fixed.
  • Need to give a lot of clicks to reach the target pages.
  • It takes a lot of time to update.
  • No third-party integrations like Google search console, analytics.
  • No white-label feature for the essential plan.

Pricing Range And Plans:

  • SE Ranking provides three plans and a 20% off on annual plans.
  • Essential: $31/month for 250 keywords.
  • Pro: $71/month for 1000 keywords
  • Business: $151/month for 2500 keywords

Suitable For: SEO experts, freelancers, small businesses, digital agencies.

Let’s Conclude

A SERP tracking tool is essential for SEO and marketing professionals to analyze data and rank higher in major search engines. We tried to disclose the prime features and composition of seven popular tracking tools available worldwide.

To sum up, every tacker is versatile in its way, with distinctive attributes that promise to take you to greater heights in the online marketing field. You will indeed have a promising future in collaboration with any one of them.

To get an all-in-one SEO suite, SEMrush and SE Ranking are good choices. Advanced Web Ranking is suitable for ecommerce websites and startups. AccuRanker gives you the fastest and the most accurate updates. Ahrefs is the right decision for SEO professionals. We hope you have a nice, useful, and satisfying experience with any one of the tracker tools mentioned in the article.

Also Read: What Is Content Marketing? Step By Step Guide In 2021

Next articleWhat Is Content Marketing? Step By Step Guide In 2021
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